Timeless Journal Weekly 25/05

If you're reading this with a Negroni in hand, shaking off the week behind you, you're exactly where you're supposed to be.

This week we take a look back at the golden era of Porsche advertising. It was a time when the ads were unhinged and full of wit, humour you’d struggle to find today. We also spotlighted the TAG Heuer Monaco, digging into its racing roots, why McQueen loved it, and how it still turns heads at the Grand Prix that made the square watch so iconic.

Enjoy your Sunday. 🍸

The year was 1969. The world was on the cusp of a new decade, humming with innovation and change. Amidst this backdrop, Heuer introduced the Monaco, a watch that broke the mould of traditional circular watch faces.

Minimalist layouts. Dry wit. A headline that made you laugh. Maybe a black-and-white shot of a 911 carving a corner in the Alps. Take a look back at Porsche’s golden era of advertising.

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